Since the point of creating a ‘blog page’ on our website is to showcase the work done by some amazing content creators in collaboration with Sparrow, this post is going to be all about the process that goes behind our collaborations, or as we call it-creating our tribe!
Sparrow was created out of our will to create sustainable clothing in everyday wear for women. And after we launched our first collection was when we realised the need for connecting with women who are not only relatable to the masses but have an impeccable sense of creating quality content.
Our purpose was simple- to let our audience see our clothes as something they could easily wear while sipping coffee at a random day out or while soaking in sun at a beach.
Finding creators who could convey our vision the way we wanted to is no mean task. But when we do find someone after a lot of searching and observing, we know that our work is done, and we let them work around our products in their own unique styles, each one bringing something new to the table.
While going through Shramona’s work, we were appalled by the sheer honesty with which she puts forward her work to her audience. One can easily see the hard work that goes behind building such a beautiful Instagram feed. Her pictures already speak a thousand words, but her words touch the soul. Writing something that holds so much depth while it being instantly relatable is a talent not most of us can master.
We approached her to join our tribe and she readily agreed, choosing our Dandelion dress to create magic with.
-Images and caption by Shramona Poddar